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Andrei Ignatiuk is looking for a Internet & New Media job in Nicosia;Limassol;Larnaca;Paphos, Cyprus.
April 2017 — Present
AlphaStrahovanie
Moscow, www.alfastrah.ru
Head of Internet Project
AlfaStrakhovanie Group is one of the leading insurers in Russia with a diversified portfolio of comprehensive business and retail insurance products.
AlfaStrakhovanie Group, one of the largest Russian insurers with a diversified portfolio of services comprising both comprehensive business insurance coverage and an extensive range of retail insurance products, has approximately 270 offices and branches across Russia. Since September 2015, OJSC “AlfaStrakhovanie” and LLC “AlfaStrakhovanie-Life” are listed by the Central Bank of the Russian Federation among the insurance companies, having significant importance to the insurance system of Russia.
- Web product development management;
- Team lead and financial management;
- E-commerce sales channel management;
- Design of personal profiles, tools for insurance product online sales, web portals, etc.;
- Project operative management, project quality, terms, budget and risks management ;
- Communication with contractors and customers, coordination of plans, terms, requirements and budgets;
- Project team management (external contractor, intra-company design);
- Maintenance of project and technical documentation, schedules, technical assignments, functional requirements, financial reports, etc..
December 2014 — January 2017
2 years 2 months
Combine Plant Rostselmash
Rostov-na-Donu, www.rostselmash.com
Head of Online Marketing
Founded in 1929 as an enterprise for agricultural implements manufacturing, Rostselmash has gained a reputation of the leading manufacturer of agricultural equipment in Russia and has joined the leaders in international agricultural engineering. It is Rostselmash that has assembled the greatest number of harvesters, over 2.6 million units.
Over the years the company had to go through a lot of changes. However, against all odds, the symbol of Russian harvester manufacturing is well on its way to development, innovation, product quality improvement and expansion of the model range.
Rostselmash today is a group of companies comprising 13 enterprises that manufacture equipment under the “ROSTSELMASH”, “VERSATILE” and “FARM KING” brands. At the assembly sites located in Russia, the USA, Canada and EU the full line of machines and equipment is manufactured for successful agricultural business from cultivation and seeding to harvesting and reprocessing. The product line of the company includes more than150 models and modifications of 24 types of equipment, including grain and forage harvesters, tractors, sprayers, forage equipment and grain processing equipment, etc.
Rostselmash equipment is in demand among 56 countries worldwide. An extensive dealer network ensures prompt service and attention to each client.
Development:
- Landing pages;
- Web sites and portals;
- Mobile applications;
- Online stores;
- Graphic content, both independently and via subcontractors;
- Automated system to design websites for dealers;
- Technical specifications to run the company's resources and web updates;
- 3D movies for exhibitions, video channels, the company's sites.
https://www.youtube.com/watch?v=jEFFoAXpHYc
https://www.youtube.com/watch?v=10dDAgEwqFs
https://www.youtube.com/watch?v=dAJX8x-GVyk
https://www.youtube.com/watch?v=RKysXcTpZ5Y
https://www.youtube.com/watch?v=hSKs8tEHf-Y
Promotion:
- Development of promotion strategies;
- KPI definition for sites;
- Budgeting;
- Media planning;
- SEO-promotion;
- Web Analytics (goals, Converse, attribution, multi-channel sequence, etc.)
- Advertising campaigns (cpc, cpa, cpl, cpm, ppc);
- Tracking competitor’s activity on the network;
- Remarketing
- Programmatic advertising
- SMM
Support:
- Control over hosting service providers and support of web-resources;
- Analysis of traffic channels and its efficiency assessment;
- Implementation of improvements and fixing bugs on the company's websites
- Buying a domain, creating subdomain sites
Management:
- Content management;
- Preparing tenders to select contractors, contracts;
- Full management of documents;
- Team management. (Reporting to 4 people: in-house - manager, programmer, documentary / outsourcing - system administrator)
- Setting targets and monitoring performance;
- Rostselmash website Management
http://rostselmash.com
http://en.rostselmash.com
http://kz.rostselmash.com
http://careers.rostselmash.com
http://dealers.rostselmash.com
http://suppliers.rostselmash.com
http://join.rostselmash.com/ru
http://media.rostselmash.com
Results:
- Got experience in team management, expanded expertise in digital knowledge,time management and goal setting;
- Carried out campaigns that increased brand awareness in Russia and Europe, received applications for purchase of machinery, spare parts, and participation in financial programs;
- Achieved 10 times increase in the number of applications completed via the company’s website.;
- Proposed and carried out more than 300 updates and changes to the company's sites;
- Developed 2 Internet portals (dealer portal and personnell search portal);
http://dealers.rostselmash.com
http://careers.rostselmash.com
- Developed online store;
- Developed a ring of sites;
- Designed online shop: http://fanshop.rostselmash.com
- Created auction;
- Introduced RTB tools;
- Introduced SEO tools;
- Introduced online consultant to the company website;
- Developed a mobile app with augmented reality;
https://play.google.com/store/apps/details?id=com.spider.rostselmashar&hl=ru
- Developed news mobile app;
https://play.google.com/store/apps/details?id=com.rostelmashnews.android&hl=ru
May 2013 — December 2014
1 year 8 months
The Trading House "Westa"
Rostov-na-Donu, www.tdwesta.ru
Head of internet projects
Trading house "Westa" - a company expert in the field of storage batteries. Carefully selected the best products for Russian consumers. The range of products - starter batteries to start the engines of cars and trucks, agricultural and motor vehicles.
- Complex online marketing;
- Advertising campaign efficiency analysis;
- Media planning;
- CPA, CPC, CPM;
- SMM;
- Online reputation management;
- Participation in website design and promotion projects;
- Content management;
- Website administration;
- Online/offline design;
- Sales staff training;
- Execution of merchandising tasks;
- Development of online training;
May 2012 — May 2013
1 year 1 month
iConText , Digital agency
Moscow, www.icontext.ru
New Business Director
Unified Rating of the agencies of contextual advertising: 2017 - # 1 place.
iConText is the largest independent provider of SEA/SEO solutions in the Russian market. Founded in 2002, iConText is the exclusive Russian reseller of the best world-leading technology for effective internet marketing.
- Client development representative in assigned region - Company’s service package sale;
- Ensuring interaction and cooperation with key companies in assigned region, including direct sales;
- Adjustment of plans and progress monitoring;
- Complex negotiations with C-Suite executives (by phone, e-mail, in person);
- Presentation of company and services;
- Preparation of documents (presentations, business proposals), agreeing on terms and conditions, conclusion of contracts.
September 2010 — May 2012
1 year 9 months
MAXION Group
Rostov-na-Donu, www.maxion.su
Marketing manager
MAXION Federal distributor battery-Russian oil market. The company has developed distribution segments such as: car batteries, lubricants material, filter elements, chemistry.
- Development and agreeing on advertising budget;
- Development and implementation of sales promotion, specifically with suppliers (Gazprom - Neft-SM, AKOM, Batbaza);
- Design of advertisement layout pieces, independently and in cooperation with designers;
- Arrangement and analysis of participation in exhibitions;
- Design of company website, progress monitoring and content management;
- Online website promotion marketing;
- Cooperation with contractors (advertising agencies, print shops);
- Handling of advertising document management;
- Development of brand book and corporate identity;
- Interaction with suppliers regarding advertising equipment and POS materials;
- Distribution of advertising materials among sales staff;
- Design, verification and registration of trade names for the purposes of the company;
- Advertising support of retail chain opening;
- Online shop design management.
September 2009 — September 2010
1 year 1 month
NEWFORM
Rostov-na-Donu, www.newformstil.ru
Internet Marketer
NEWFORM - the largest Russian producer of clothes and underwear for pregnant women with a developed network of own branded and franchised stores for pregnant and dealerships in more than 130 cities of Russia.
- Ensured adherence to corporate look-and-feel;
- Ensured interaction with business partners, managed document flow;
- Kept track of online media available for advertising activity;
- Engaged in negotiations with online media;
- Engaged with online agencies to ensure optimization and promotion of company websites;
- Managed advertising campaign in Yandex Direct;
- Monitored online statistics and tracked websites’ position in search engines;
- Website administration;
- Provided all forms of online advertising;
- Designed advertising materials for website (central office, franchising stores);
- Designed seasonal advertising materials (central office, franchising stores);
September 2008 — September 2009
1 year 1 month
Eldorado LLC
Rostov-na-Donu, www.eldorado.ru
Advertising manager
Eldorado - Russia's largest network of home appliances, electronics and household goods.
- Kept track of information flow from the central office in Moscow regarding design of advertising and POS materials;
- Received and amended designs to match the requirements;
- Ordered required for the South division quantity of consumables and advertising materials;
- Monitored and assessed the quality of materials to match the division requirements;
- Organized the manufacture of products to meet the quantity required in stores;
- Distributed advertising materials in stores;
- Examined and analyzed photo reports;
- Collected and verified reports intended for the central office in Moscow.
June 2006 — July 2007
1 year 2 months
Anna Potapova Furniture
Rostov-na-Donu, annapotapova.com
Advertising Manager
- Participation in advertising budget development;
- Participation in advertising concept development;
- Ordering of advertising materials;
- Cooperation with contractors and subcontractors;
- Monitoring of production time and quality;
- Development of print publication issue plan within the company;
- Supporting of electronic database of competitors;
- Carrying out market research (focus on products, clients, competitors);
- Participation in surveys;
- Writing promotional materials;
- Writing creative briefs for advertising;
- Website support and content management;
- Hold responsibility for advertising layout and design;
- Hold responsibility for public events organization;
- Improved the logo for a new store opening.
Digital manager, internet projects manager
Marketing, Advertising, PR
• Marketing Management
• Project Management
• Online Marketing
Russian
English
2012
South Russian Humanitarian Institute
Marketing, Specialist, Marketing Communications Specialist
2007
Institute of Management, Business and Law
Psychology, Specialist, Psychologist
2002
Sakhalin State College of Business and Informatics
Information technology, Computer operator
2018
Marketing meeting 2018
Alfa insurance
2018
AGIMA @ SPMDAY # 1
AGIMA, Project management
2018
Mitap for product managers
Yandex, Project management
2018
The practice of digital transformation
Team-A, Digital marketing
2018
VIII International Conference MobiFinance-2018
iFin Media
2018
Yet another Conference 2018
Yandex
2017
Marketing meeting 2017
Alfa insurance
2017
Open Day
Kaspersky Lab, IT
2017
Marketing meeting 2018
Alfa insurance
2016
Mail.Ru Digital Day
Mail.Ru
2016
Internet Project Manager: Effective Internet-Business Management
Netologiya, Internet Marketing
2016
Landing Page: Effective Landing Page Design
Netologiya, Internet Marketing
2016
RIW 2016
RUNET GROUP
2014
Online Conference "EMB2B 2014"
Completo
2014
18th Russian Internet Forum RIF + KIB 2014
Internet Media Holding
2013
Strategy brand presence in social media
IKRA
2013
Seminar "Four steps to success"
WEBNAMES
2012
"Internet Marketing. Practically"
Spider Group
2012
"Technology Regional Internet Marketing" - TRIM 2012
WebPractic
2012
Seminar "Catch network: marketing and sales on the Internet"
UMI CMS, RU center
2009
Workshop on internet advertising "Web Spring 2009"
161.ru,.
2009
Practical seminar. "Yandex - Advertising opportunities"
Yandex
2008
"School of the young entrepreneur"
South-Russian school of business innovation
Travel
Music
Movies
Sport
